iGain, a leading market research affiliate network, is currently executing a mobile/desktop app advertising campaign via Adscend Media’s rewards-based traffic. Launched in February 2017, this campaign has been extremely successful for iGain, driving quality app downloads and engagement for one of their primary projects–the ShopTracker app.

The Background

The primary focus for iGain is on recruitment within the B2C Market Research community, specifically on providing new panelists and supplying updated data on the shopping habits of users globally. The ShopTracker app pays United States residents to share their recent purchase history by first downloading the app via a desktop or mobile device, and then sync their online shopping accounts. This research helps iGain’s clients report online shopping trends to the industry, and help dictate the future of online consumer goods.

The Challenge

iGain reached out to Adscend Media in order to acquire loyal shoppers based in the United States for ShopTracker. iGain wasn’t seeking a simple user acquisition campaign, however, as ShopTracker requires a consistent user shopping history to be able to supply quality research data. Therefore, iGain’s campaign was launched with the goal of not only acquiring users who love to shop, but user who are also willing to commit to the app for a longer period of time. For this campaign, iGain required that a user must keep the ShopTracker app installed for weeks. Thus, with 77 percent of users typically never using an app again with 72 hours after installing, the Adscend Media advertising account team definitely had their work cut out for them.

The Campaign

Upon meeting with iGain representatives, the Adscend account team worked alongside iGain to create a cost per action campaign to create loyal ShopTracker users. After studying Adscend’s supply of traffic in the United States, and using similar recent campaigns as precedent, the Adscend account team determined the cost per action campaign lead structure, including price and conversion window. To meet ShopTracker’s retention needs, the ShopTracker campaign was launched with two requirements for conversion:

• Users must install the app on a desktop or mobile device
• Users must keep the app installed for a minimum of 30 days.

Upon agreeing to the campaign terms, iGain provided Adscend with the basic offer information, creatives, a landing page for users, and tracking links. Adscend then executed the full setup of the campaign, and turned the campaign live in mid-February 2017.

The Account Management

Once live, the Adscend account team consistently worked with to ensure that the ShopTracker campaign continued to exceed iGain’s expectations through full account management. The Adscend account team focused on creating a stream of high-performance campaign traffic by actively monitoring campaign reporting data and optimizing traffic sources. Underperforming traffic sources were consistently paused by the Adscend account team quickly, ensuring a steady supply of users who were willing to download the ShopTracker app and keep it installed for 30 days. Monthly, iGain was also provided a full list of successful leads generated via Adscend’s traffic.

As with all Adscend Media campaigns, the Adscend account team routinely checked in with iGain to ensure that the campaign was exceeding expectations, with account team members easily available via Skype, phone, and email.

The Results

Adscend was able to drive over 1,000 new users to download the ShopTracker app and keep the app installed for 30 days, in approximately eight months (February 2017-October 2017). Additionally, Adscend’s campaign drove approximately 20,000 visits to the ShopTracker campaign landing page.

The Feedback

iGain has been consistently impressed with campaign results and Adscend’s level of service throughout the duration of the ShopTracker campaign, releasing this statement:

“Working with Adscend is always easy and friendly- they have a great account management team, and are more than willing to help in optimizing traffic as it comes in. Any project we have is live in their system quickly, and if it’s an attractive project to the user, it will scale volume rapidly. When working with Adscend, we don’t have to worry about the occasional need to pause traffic, or fix something on the fly, as the team is very responsive and always accommodating to the unique needs of our business.”

Get More Information

For more information on becoming a publisher or advertising partner with iGain, visit http://igain.com.

Adscend Media’s rewards-based ad campaigns can deliver quality users and strong engagement in over 180 countries. For more information on launching a mobile or desktop campaign with Adscend visit https://adscendmedia.com/advertisers.

The post The 30-Day Challenge: Adscend Media Delivers Loyal Shoppers to iGain appeared first on Adscend Media Blog | Unlocking Insights: Offerwalls and Rewarded Ads.

Giving users the power to easily earn rewards through watching engaging videos like cooking demos and movie reviews, EngageMe.TV has quickly become a huge hit with Adscend publishers and users since we debuted it last June (it really doesn’t get much easier to earn rewards). This innovative monetization solution can be integrated into a publisher’s rewards site or app via the Adscend Offer Wall, stand alone offer promotion, or via direct integration on the EngageMe.TV website–as part of the EngageMe.TV Linked Partner Program.

Launched only just a few months ago, the EngageMe.TV Linked Partner Program has been providing huge returns for our desktop and mobile rewards publishers. The EngageMe.TV Linked Partner Program allows publishers to benefit directly from the massive influx of traffic that the EngageMe.TV site receives daily (over 12,500 user video views per day average–May 2017). This huge benefit is a major reason why major rewards platforms like instaGC, PrizeRebel, and Grindabuck have chosen to become Linked Partners.

There’s no charge for publishers to become an EngageMe.TV Linked Partner, and simply requires the publisher to integrate their app or site with our Offer Wall, and then complete the EngageMe.TV Linked Partner Form. Once these steps are completed, the publisher’s rewards platform will then become an available option for logged-in users seeking to earn rewards on the EngageMe.TV platform, which can be a difference-maker for a rewards app or site. For example, one Linked Partner recently reported that the EngageMe.TV site has sent over 450 new users their way, resulting in over 30,000 offer completions! Holy free new revenue source, Batman!

Expected to launch very soon, the EngageMe.TV app brings the power of the EngageMe.TV platform to Android users this month (iOS app coming soon) . Though the benefits of becoming an EngageMe.TV Linked Partner have been substantial so far, these benefits have been strictly tied to the EngageMe.TV site only. We’re expecting a further increase in benefits for our Linked Partners with the upcoming release of the EngageMe.TV app, which makes earning rewards even more convenient for users on the go. Thus, without further adieu, here’s:

5 Reasons Why Linked Partners Will Earn Even More with the EngageMe.TV App:

Easier Earning (View Only!): For a limited time only on the EngageMe.TV Android app, we’re making it even easier for users to earn rewards (and for Linked Partners to generate revenue). Instead of a user having to watch videos and ads to earn credits, the user simply has to watch six videos to earn. Eliminating the ad requirement will not only help users complete more offers in your platform, it will also generate a ton of buzz in the rewards community, sending more users to the EngageMe.TV platform (and your site or app– if you’re a Linked Partner).

Even More New Users Via Advertising and Promotion: Having a successful network of 35,000+ publishers definitely has its perks, with one being the ability to launch targeted user acquisition campaigns in over 180 countries. Along with promotion via company social channels, we plan to launch Cost Per Install (CPI) campaigns across the Adscend publisher network, resulting in an influx of new users to the EngageMe.TV app and to our Linked Partners.

More Chances to Earn: As we have seen the last couple of years, ad budgets are going mobile. The EngageMe.TV app allows us to tap into the large supply of advertisers who are shifting their budgets to mobile, resulting in more ads for users to view to earn (and more opportunities for Linked Partners to generate revenue).

Better Mobile User Experience: Users will be able to log in easily and move quickly throughout the EngageMe.TV app, swiftly moving between channels and earning credits faster from their favorite Linked Partners.

Reaching New Rewards Users: Releasing the EngageMe.TV app on Google Play and the App Store allows us to start working on a foothold in the major app marketplaces, introducing a completely new segment of rewards users to our innovative rewards platform (driving more new users to our Linked Partners).

We’re expecting the EngageMe.TV Android app to be available this month, with the iOS version coming shortly there after. Therefore, if you’re looking to cash in on even more free users, now is the ideal time to become an EngageMe.TV Linked Partner.

Ready to Become an EngageMe.TV Linked Partner?

Adscend Publishers: Complete the EngageMe.TV Linked Partner Form.

Not Yet an Adscend Publisher? Join Adscend Media today and let your account manager know that you would like to be a part of the EngageMe.TV Linked Partner Program!

The post Linked Partners: 5 Reasons Why You’ll Earn Even More with the New EngageMe.TV App appeared first on Adscend Media Blog | Unlocking Insights: Offerwalls and Rewarded Ads.

Ready to Earn More from Your Offer Wall Users?

By giving users more easy ways to earn rewards from their favorite websites and apps, the Adscend Media Offer Wall has become a powerful revenue generator for app and website publishers. Our publishers continually see HUGE results, including boosts in retention, increases in daily earnings, and eCPMs up to $90 from their app or website users. Thus, if you are tired of not generating revenue from banners, interstitials, text links, or other traditional desktop or mobile ad units, you definitely need to give our Offer Wall a shot.

Though the Adscend Offer Wall has become an effective monetization solution, we think we can help you earn even more. Our goal is to Make Every Experience Rewarding. Therefore, we’re continually looking for ways to help our publishers prosper—and we think we have found another one—The EngageMe.TV Linked Partner Program. From our projections, this new initiative has the potential to boost the earnings of our Offer Wall publishers by up to 50%. Interested? Read more for a quick overview of EngageMe.TV and to learn why becoming an EngageMe.TV Linked Partner can help you seriously boost Offer Wall revenue.

What is EngageMe.TV?

EngageMe.TV (ETV) is Adscend Media’s exclusive solution that allows users to earn rewards by watching interesting content like cooking demos, movie reviews, and viral videos. Users have fallen in love with ETV since we launched it in June, logging in often to earn credits and generating millions of views per day!

Most importantly, this powerful revenue-generating solution helps our publishers gain huge increases in daily earnings, because it allows users to earn an unlimited number of rewards. (Note: EngageMe.TV is currently available to users in the US, UK, CA, and AU.)

What Does it Mean to Become an EngageMe.TV Linked Partner?

Becoming an EngageMe.TV Linked Partner means that users can log in to, or sign up for, your site or app rewards program directly from the EngageMe.TV platform. Thus, as users visit the EngageMe.TV website, or log into the EngageMe.TV app (coming soon!), they will see your app or website listed below:

Three Reasons Why You Need to Become an EngageMe.TV Linked Partner:

Leading rewards sites like instaGC, PrizeRebel, and Grindabuck are cashing in by integrating EngageMe.TV directly into their Offer Walls, and so can you! Best of all, it’s free to become a Linked Partner! Here are three reasons why it’s vital to become an EngageMe.TV Linked Partner:

Free Users: Yes, you read that correctly. Our goal is to always remain non-competitive to any partners, to build the best video content brand ever, and issue rewards through great partners like yourself. As we continue our rapid growth, we will be actively recruiting new users to join ETV, thus sending more users to our partners, including YOU. Just through recent promotion alone, we sent 400 free new users to one of our Linked Partners!

Exclusive Offers: You’ll earn more by serving your users exclusive offers from mobile apps that are available only to our Linked Partners!

Get in Early on Even More Earnings: We’re soon launching an ETV mobile app that we anticipate will generate much higher earnings than our desktop site, so becoming a Linked Partner now will allow you to start earning more once the app is ready!

Ready to Become an EngageMe.TV Linked Partner?

Adscend Media Publishers:

If you’re already an Adscend publisher, complete the form below, or reach out to your account manager to become an EngageMe.TV Linked Partner:

EngageMe.TV Linked Partner Form

Not an Adscend Publisher?

Join Adscend Media today, let your account manager know that you are interested in the EngageMe.TV Linked Partner Program, and we will make sure you are all set up.

Questions?

If you have questions about EngageMe.TV, or becoming a Linked Partner, please leave a comment below.

The post Offer Wall Publishers Earn Up to 50% More with Adscend’s EngageMe.TV Linked Partner Program appeared first on Adscend Media Blog | Unlocking Insights: Offerwalls and Rewarded Ads.

Mobile devices are indispensable in the lives of billions of people. Smartphones, tablets, and smartwatches enable us to listen to music, check our emails, or share updates with friends anywhere we want. With the use of mobile apps, we can do practically anything just by swiping our fingers. Or, as Apple put it, “There’s an app for that!” And yes, that’s correct: in 2015, Google Play and Apple’s App Store offered 3.1 million apps, accounting for no less than 150 billion downloads!

However, the constantly evolving mobile world doesn’t come without risks. Mobile apps have become more and more complex, leaving large gaps open for hackers to exploit. Not only do apps contain intellectual property and/or private information, they also generate sensitive user data. As an app developer, you should be aware that your app is vulnerable. Luckily, there are tools available to help you protect it.

Security Threats

It’s easier to hack an app than you think…

The two most common types of attacks that your app may be vulnerable to are static attacks and dynamic attacks. With static attacks, the hacker focuses on transforming the app’s code to a more human-readable format. An Android app is essentially nothing more than a Zip file containing your code, strings, assets and resources, and there are many click-and-play tools that let anyone reverse engineer it. This enables hackers to gain insight into the code, so that they can find and exploit vulnerabilities. They can also extract sensitive information, like access credentials to communicate with a public API, a security sensitive protocol, or a financial transaction engine. With dynamic attacks, the hacker tries to modify the app while it is running on the device itself. By taking over the application flow, someone gains full control on the execution environment and instructs the operating system to attack the app. Specifically on Android devices, the app has to deal with rooted devices, emulators, and debuggers.

The Consequences of App Hacking

Threats to your app’s security can’t be ignored…

App hacks can have severe consequences for you. If you do not sufficiently secure your app, it risks being pirated, which means that cybercriminals remove the license-checking mechanism to gain access to paid content. They can even steal your customers’ information, or hijack financial transactions. Worst of all, code you’ve invested a lot of time in can be extracted and reused by your competitors, creating devastating revenue loss and irrevocable damage to your reputation.

Ways to Develop a Protected Mobile App

Fear not, a little bit of code hardening can protect your app from hacks!

Like a “knight in shining armor,” code protection helps you defend your app against reverse engineering. Essentially, there are many simple techniques that you can use to secure sensitive information and the execution flow of your app. For example, you can encrypt code, strings, assets and resources to make sure that they are hidden when a hacker tries to reverse engineer your app. You can also obfuscate the execution flow, which breaks app decompilers during a reverse engineering attempt.

Beef up security with Runtime Application Self-Protection (RASP)…

RASP enables your app to scan its environment at runtime in order to monitor its own integrity and the integrity of the device on which it is running. You can also use RASP to let your application react adequately on an unsafe environment, e.g. instruct the app to stop running, or switch off its delicate features when it’s being executed on a rooted device.

Or, simply try GuardSquare’s Tools…

Applying the techniques listed above can be time-consuming. Luckily, there are tools available that can help you implement the necessary security measurements to protect your app from hacks. GuardSquare offers DexGuard, state-of-the-art security software tailor-made for your Android app. It hooks into your build process through a Gradle, Ant, or Maven plugin and produces a protected and optimized app at the end. DexGuard mitigates static and dynamic mobile security threats, by applying various code hardening and RASP techniques. While you focus on developing brilliant apps, DexGuard will take care of their protection.

Learn more about protecting your mobile applications at https://www.guardsquare.com/.

About GuardSquare

GuardSquare is the global reference in mobile application protection. We develop premium software for the protection of mobile applications against reverse engineering and hacking. Our products are used across the world in a broad range of industries, from financial services, e-commerce and the public sector to telecommunication, gaming and media. GuardSquare is based in Leuven (Belgium) and San Francisco (USA).

The post You Should Be Concerned About Someone Hacking Your Mobile App appeared first on Adscend Media Blog | Unlocking Insights: Offerwalls and Rewarded Ads.

If you’re in the mobile apps business, you’re probably thinking about what exciting events to attend in 2016.

Events are a great way to stay on top of the latest trends, meet industry leaders, and broaden your overall knowledge. From development tips to marketing strategies, there’s always something new to learn!

There are a ton of great app events out there, but here are a select few that should be on the top of your to-go list:

Appnation
January 6-9, 2016
Las Vegas, NV, USA

2016 events get off to a powerful start with Appnation VII. As a part of CES, Appnation is all about the business of apps and the consumer app economy. This year’s theme is “Acquire. Engage. Monetize,” which might be topics you have a minor interest in. Just maybe. And with a speaker lineup including representatives from Flipboard, the IAB, Citi, and The Weather Company, get ready to learn a lot.

Mobile World Congress
February 22-25, 2016
Barcelona, Spain

Why Mobile World Congress? Because mobile is everything. This huge show brings all things mobile to one place. There’s plenty of focus on apps, with the show’s App Developer Conferences (ADCs) and App Planet exhibition. With nearly 100,000 people from around the world in attendance, there’s bound to be some great networking too.

Apps World North America
May 11-12, 2016
Santa Clara, CA, USA

If you’re an app developer and you haven’t been to an Apps World conference yet, what are you waiting for? Last year’s Apps World North America brought over 10,000 app pros of all levels together. And the best part? Many of the tracks, including Droid World, Gaming World, and Developer World, are free!

If you can’t make it to the US, Apps World also has conferences in Germany and the UK next year too.

Pocket Gamer Connects San Francisco
July 7-8, 2016
San Francisco, CA, USA

Got mobile games? Then you’ll want Pocket Gamer Connects on your 2016 calendar. This conference features four tracks structured exclusively for mobile gaming. Last year’s event was fantastic – we’re definitely excited for this one!

Pocket Gamer is another global event powerhouse, so check out their other events in Europe and Asia next year.

MGF Seattle
October, 2016
Seattle, WA, USA

To wrap up the list of this year’s must-do events, check out the Mobile Games Forums’ (MGF) annual stop in Seattle. This is another one for mobile gaming, and is great for staying on top of today’s best practices and tomorrow’s trends. Last year’s event featured speakers from mobile gaming’s biggest players – King, DeNA, Rovio, and so many more!

The Seattle event is actually MGF’s last of the year, so check out their other global events here.

You can’t go wrong with any of these events around the world! Which are you planning to attend?

The post 5 Mobile App Events You Won’t Want to Miss in 2016 appeared first on Adscend Media Blog | Unlocking Insights: Offerwalls and Rewarded Ads.