{"id":3645,"date":"2016-09-29T18:41:51","date_gmt":"2016-09-29T18:41:51","guid":{"rendered":"http:\/\/adscendblog.com\/?p=3645"},"modified":"2017-04-07T23:34:57","modified_gmt":"2017-04-07T23:34:57","slug":"what-motivates-users-to-download-apps","status":"publish","type":"post","link":"https:\/\/adscendmedia.com\/blog\/what-motivates-users-to-download-apps\/","title":{"rendered":"What Motivates Users to Download Apps?"},"content":{"rendered":"

\"What<\/a><\/p>\n

Look at the question in the title. Very simple, very straightforward, you\u2019d even say \u2013 superficial. A simple question, right? \u2018They (users) have a problem, and they\u2019re looking to an app to solve it.\u2019 Simple question \u2013 simple answer.<\/p>\n

Then again, scratching the surface, we can see that it\u2019s not really that simple, and it requires a bigger, more thorough answer. There are countless apps for everything we\u2019re doing nowadays. Numerous communications apps, a sea of productivity apps, a whole universe of entertainment and education apps. So, if they already have all that, what motivates users to *still* download new apps?<\/p>\n

Again, you\u2019d go for a simple answer \u2013 the new ones are better.\u00a0That might be partially true, but we\u2019ve been living in the era of the mobile app for long enough, competition is fierce and (pretty much) everyone knows what it takes to make a good app \u2013 so it can\u2019t be just freshness\/quality, can it?<\/p>\n

It\u2019s not just that users have a problem an app can solve. It\u2019s also not just that a particular app is better. But it is both of those things, and then some. One download \u2013 one single action \u2013 is driven by a number of different factors, including the fact that an app helps someone get something out of their way, does it better than others. Also, they do it because someone told them to \u2013 either a friend or an advertisement, or simply because they have nothing else to do at the moment.<\/p>\n

All of a sudden \u2013 \u2018What motivates users to download apps?\u2019 no longer has a simple answer.<\/p>\n

The success of your mobile app is no longer defined *just* by the quality of your app. It is also defined by your target audience’s thought process, their needs and desires, problems in their life, their friends and family, and your marketing efforts.\u00a0If you want to make a great app – just building one will not suffice.<\/p>\n

The Little Things<\/h3>\n

Thanks to a comprehensive new study by Yahoo<\/a>, the motivation behind users downloading new apps can be split into a couple of categories:<\/p>\n