{"id":4955,"date":"2025-04-15T20:03:22","date_gmt":"2025-04-15T20:03:22","guid":{"rendered":"https:\/\/adscendmedia.com\/blog\/?p=4955"},"modified":"2025-04-15T20:05:04","modified_gmt":"2025-04-15T20:05:04","slug":"rewarded-ua-case-study-game-studio-d30-roas","status":"publish","type":"post","link":"https:\/\/adscendmedia.com\/blog\/rewarded-ua-case-study-game-studio-d30-roas\/","title":{"rendered":"Crushing ROAS Goals: How Rewarded UA Delivered 162% D30 ROAS for This Game Studio"},"content":{"rendered":"\n<p>When a game studio set out to acquire high-quality users for their casual mobile game, they turned to Adscend Media \u2014 and our expertise in <strong><a href=\"https:\/\/adscendmedia.com\/blog\/rewarded-user-acquisition-series\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/adscendmedia.com\/blog\/rewarded-user-acquisition-series\/\" rel=\"noreferrer noopener\">rewarded UA<\/a><\/strong> (user acquisition). <strong>The goal? Acquire new users while delivering strong <a href=\"https:\/\/adscendmedia.com\/terms\/return-on-ad-spend\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/adscendmedia.com\/terms\/return-on-ad-spend\" rel=\"noreferrer noopener\">ROAS<\/a> and retention.<\/strong><\/p>\n\n\n\n<p>In just 30 days, <strong>rewarded UA<\/strong> helped them hit their 6-month performance targets \u2014 and then some.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfaf Campaign Objectives<\/h3>\n\n\n\n<p>The studio had ambitious goals: <\/p>\n\n\n\n<ul>\n<li>Launch a <strong>rewarded UA campaign<\/strong> to acquire Android and iOS users in the U.S.<\/li>\n\n\n\n<li>Hit key <strong>ROAS milestones<\/strong>:\n<ul>\n<li>Day 1: 12% <\/li>\n\n\n\n<li>Day 7: 45%<\/li>\n\n\n\n<li>Day 30: 100%<\/li>\n\n\n\n<li>Day 180: 130% <\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Achieve <strong>user retention targets: <\/strong>\n<ul>\n<li>D1: 45%<\/li>\n\n\n\n<li>D7: 25%<\/li>\n\n\n\n<li>D30: 12%<\/li>\n\n\n\n<li>D90: 5%<\/li>\n\n\n\n<li>D180: 1%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Reach at least a <strong>4\u20135% unique in-app purchase rate<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"\" data-start=\"1077\" data-end=\"1108\">\ud83e\udde0 Our Rewarded UA Strategy<\/h3>\n<p class=\"\" data-start=\"1110\" data-end=\"1288\">With our proprietary ad tech and data-driven funnel design, Adscend launched a custom <strong data-start=\"1196\" data-end=\"1220\">rewarded UA strategy<\/strong> built to deliver both scale and monetization. Here&#8217;s how we did it:<\/p>\n<ul data-start=\"1290\" data-end=\"1516\">\n<li class=\"\" data-start=\"1290\" data-end=\"1362\">\n<p class=\"\" data-start=\"1292\" data-end=\"1362\"><strong data-start=\"1292\" data-end=\"1323\">Targeted value-driven users<\/strong> via <a href=\"https:\/\/adscendmedia.com\/\" target=\"_blank\" rel=\"noopener\">offerwalls<\/a> and first party rewarded placements<\/p>\n<\/li>\n<li class=\"\" data-start=\"1363\" data-end=\"1442\">\n<p class=\"\" data-start=\"1365\" data-end=\"1442\">Rewarded key funnel events\u00a0<\/p>\n<\/li>\n<li class=\"\" data-start=\"1443\" data-end=\"1516\">\n<p class=\"\" data-start=\"1445\" data-end=\"1516\">Used behavioral insights to trigger <strong data-start=\"1481\" data-end=\"1502\">high-ROAS actions<\/strong> and purchases<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1518\" data-end=\"1620\">The result: a user base that not only installed the app, but <strong data-start=\"1579\" data-end=\"1619\">engaged deeply, monetized quickly, and continues to monetize.\u00a0<\/strong><\/p>\n<h3 class=\"\" data-start=\"1627\" data-end=\"1663\">\ud83d\udcc8 Rewarded UA Results (30 Days)<\/h3>\n<p><img data-dominant-color=\"eaf0f5\" data-has-transparency=\"false\" style=\"--dominant-color: #eaf0f5;\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4962 not-transparent\" src=\"https:\/\/adscendmedia.com\/blog\/wp-content\/uploads\/2025\/04\/Rewarded-UA-game-studio-ROAS-results.png\" alt=\"\" width=\"925\" height=\"383\" srcset=\"https:\/\/adscendmedia.com\/blog\/wp-content\/uploads\/2025\/04\/Rewarded-UA-game-studio-ROAS-results.png 925w, https:\/\/adscendmedia.com\/blog\/wp-content\/uploads\/2025\/04\/Rewarded-UA-game-studio-ROAS-results-300x124.png 300w, https:\/\/adscendmedia.com\/blog\/wp-content\/uploads\/2025\/04\/Rewarded-UA-game-studio-ROAS-results-768x318.png 768w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><\/p>\n<h4 class=\"\" data-start=\"1665\" data-end=\"1684\">\u2705 ROAS Success<\/h4>\n<ul data-start=\"1685\" data-end=\"1734\">\n<li class=\"\" data-start=\"1685\" data-end=\"1711\">\n<p class=\"\" data-start=\"1687\" data-end=\"1711\"><strong data-start=\"1687\" data-end=\"1711\">161% ROAS on Android<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1712\" data-end=\"1734\">\n<p class=\"\" data-start=\"1714\" data-end=\"1734\"><strong data-start=\"1714\" data-end=\"1734\">163% ROAS on iOS<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1736\" data-end=\"1813\">That\u2019s <strong data-start=\"1743\" data-end=\"1757\">60%+ above<\/strong> the studio\u2019s Day 30 ROAS goal \u2014 all in the first month.<\/p>\n<h4 class=\"\" data-start=\"1815\" data-end=\"1846\">\u2705 Monetization Performance<\/h4>\n<ul data-start=\"1847\" data-end=\"2019\">\n<li class=\"\" data-start=\"1847\" data-end=\"1887\">\n<p class=\"\" data-start=\"1849\" data-end=\"1887\"><strong data-start=\"1849\" data-end=\"1887\">23% Unique Purchase Rate (Android)<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1888\" data-end=\"2019\">\n<p class=\"\" data-start=\"1890\" data-end=\"2019\"><strong data-start=\"1890\" data-end=\"1924\">27% Unique Purchase Rate (iOS)<\/strong><br data-start=\"1924\" data-end=\"1927\" \/>(Crushing the 5% goal and showing that <strong data-start=\"1965\" data-end=\"1980\">rewarded UA<\/strong> drives paying users)<\/p>\n<\/li>\n<\/ul>\n<h4 class=\"\" data-start=\"2021\" data-end=\"2045\">\u2705 Retention Metrics<\/h4>\n<ul data-start=\"2046\" data-end=\"2101\">\n<li class=\"\" data-start=\"2046\" data-end=\"2101\">\n<p class=\"\" data-start=\"2048\" data-end=\"2101\"><strong data-start=\"2048\" data-end=\"2074\">12.6% 30-Day Retention<\/strong>, beating the target of 12%<\/p>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/adscendmedia.com\/blog\/wp-content\/uploads\/2025\/04\/Adscend-Media-Mobile-Games-Rewarded-UA-Case-Study.pdf\" target=\"_blank\" rel=\"noopener\">(Download the full rewarded UA case study)<\/a><\/p>\n<ul data-start=\"2141\" data-end=\"2306\">\n<li class=\"\" style=\"list-style-type: none;\" data-start=\"2226\" data-end=\"2306\">\u00a0<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"2313\" data-end=\"2341\">\ud83c\udfc6 Why Rewarded UA Works<\/h3>\n<p class=\"\" data-start=\"2343\" data-end=\"2553\">This campaign proves that <strong data-start=\"2369\" data-end=\"2384\">rewarded UA<\/strong> is far more than a top-of-funnel tool. When executed with intent, it delivers <strong data-start=\"2463\" data-end=\"2487\">high-retention users<\/strong>, drives <strong data-start=\"2496\" data-end=\"2504\">IAPs<\/strong>, and hits <strong data-start=\"2515\" data-end=\"2534\">ROAS milestones<\/strong> ahead of schedule.<\/p>\n<p class=\"\" data-start=\"2555\" data-end=\"2679\">Rewarded UA aligns incentives for users, advertisers, and publishers \u2014 creating a performance loop that drives real results.<\/p>\n<h3 class=\"\" data-start=\"2686\" data-end=\"2722\">Ready to Scale with Rewarded UA?<\/h3>\n<p class=\"\" data-start=\"2724\" data-end=\"2833\">Whether you\u2019re launching a new app or scaling an existing one, a smart <strong data-start=\"2795\" data-end=\"2819\">rewarded UA strategy<\/strong> can help you:<\/p>\n<ul data-start=\"2834\" data-end=\"2915\">\n<li class=\"\" data-start=\"2834\" data-end=\"2855\">\n<p class=\"\" data-start=\"2836\" data-end=\"2855\">Acquire loyal users<\/p>\n<\/li>\n<li class=\"\" data-start=\"2834\" data-end=\"2855\">\n<p class=\"\" data-start=\"2836\" data-end=\"2855\">Maximize IAPs and ad revenue<\/p>\n<\/li>\n<li class=\"\" data-start=\"2887\" data-end=\"2915\">\n<p class=\"\" data-start=\"2889\" data-end=\"2915\">Hit performance goals fast<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2917\" data-end=\"2972\"><strong>\ud83d\udc49 <a class=\"\" href=\"https:\/\/adscendmedia.com\/advertisers\/apply\" target=\"_blank\" rel=\"noopener\" data-start=\"2920\" data-end=\"2972\">Let\u2019s talk about your next rewarded UA campaign<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a game studio set out to acquire high-quality users for their casual mobile game, they turned to Adscend Media \u2014 and our expertise in rewarded UA (user acquisition). The goal? Acquire new users while delivering strong ROAS and retention. In just 30 days, rewarded UA helped them hit their 6-month performance targets \u2014 and [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":4965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[92,53,105],"tags":[125,99,110],"_links":{"self":[{"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/posts\/4955"}],"collection":[{"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=4955"}],"version-history":[{"count":9,"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/posts\/4955\/revisions"}],"predecessor-version":[{"id":4967,"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/posts\/4955\/revisions\/4967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/media\/4965"}],"wp:attachment":[{"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=4955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=4955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=4955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}