{"id":6,"date":"2012-11-13T06:30:53","date_gmt":"2012-11-13T12:30:53","guid":{"rendered":"http:\/\/blog.adscendmedia.com\/?p=6"},"modified":"2017-04-03T18:10:15","modified_gmt":"2017-04-03T18:10:15","slug":"ask-dr-lock","status":"publish","type":"post","link":"https:\/\/adscendmedia.com\/blog\/ask-dr-lock\/","title":{"rendered":"Ask Dr. Lock: “What should I content lock?”"},"content":{"rendered":"

\"content<\/a><\/p>\n

The Doctor is always available to help your site make more money using Adscend Media’s content gateway technology. To ask Dr. Lock a question about content locking, please email your question to doc.lock@adscendmedia.com<\/a>.<\/p>\n

Today\u2019s Question: November 13th, 2012<\/strong><\/p>\n

\n

“I think I’m ready to start content locking some content on my site, but I have no idea which content would be the best to lock.\u00a0Can you give me some suggestions?\u201d
\n<\/strong>
\n\u2013JP, Lansing, Michigan<\/span><\/p>\n<\/blockquote>\n

Dr. Lock:\u00a0<\/strong>JP, the question as to which content should be locked is a question that many affiliates struggle with. First off, you want to avoid locking any content that\u00a0doesn’t\u00a0provide your visitors with some sort of unique value. Locking your \u201cAbout Us\u201d page for example,\u00a0wouldn’t\u00a0be a good idea as the content on that page probably\u00a0isn’t\u00a0unique or exciting enough that your visitors would want to take an additional action (such as filling out a form on an offer) to view the content. Additionally, locking pages on your site that help your business make money or gain customers, such as contact and checkout pages,\u00a0isn’t\u00a0a good idea as locking those pages may disrupt your site\u2019s natural sales funnel.<\/p>\n

So, what should you lock?<\/p>\n

Well first off, you need to make sure that whatever you choose to lock,\u00a0you own the rights to \u00a0– or are otherwise legally allowed to distribute – that content.\u00a0We recommend locking content that is unique and has value to your visitors. If your content saves your visitors time or money, that’s even better! Everyday examples of smart content locking can be seen in websites that have created their own unique content including\u00a0books on business strategy, training videos on website design, and songs from a band\u2019s new album.<\/p>\n

A simple way to get started is for you to decide on what type of content you want to lock, determine your strengths, and decide what is the most appealing way to present that content to your visitors. Are you passionate about, or have experience with, a\u00a0certain\u00a0subject? Do you like to write? If so, some “How to” guides might be a good choice. Do you create videos often? Perhaps creating some video tutorials to lock would be an option.\u00a0Are you tech\u00a0savvy?\u00a0In that case, a good option for more\u00a0technically\u00a0advanced users\u00a0would\u00a0be to\u00a0create an online tool like a file converter or image hosting site. Let your passion and strengths guide you to create and lock valuable content. Additionally, if\u00a0you have great\u00a0original\u00a0content already created, there is no need to “reinvent\u00a0the wheel.” You can just use that content as is, or tweak it, to make it even more\u00a0valuable\u00a0to your visitors! The possibilities are endless!<\/p>\n

Still stuck?<\/p>\n

Another great place to start is to look at your site and see which elements of your site are generating the most visits (Google Analytics<\/a>\u00a0can help). Once you know the elements of your site that your visitors are most interested in, it\u2019s time to decide how you can expand on those areas and make those areas fit for content locking. For example, let’s say that your blog is the page on your site that gets the most visits. In that case, you could create a series of exclusive blog posts and lock them.\u00a0 Your blog readers would surely be interested in exclusive content as they are already fans of your blog. Depending on how valuable the content is, you may also generate some new visitors to your site as well! Therefore, these exclusive posts would make a great choice for content locking.<\/p>\n

Well, there you have it. That is your prescription for the day.<\/p>\n

Good \u201cLock\u201d<\/p>\n

-Dr. Lock<\/p>\n

Dr. Connie Tent Lock is the “World\u2019s #1 Content Locking Expert” according to himself. When not content locking everything, you can find Dr. Lock roaming the halls of the Adscend Media<\/a>\u00a0offices.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The Doctor is always available to help your site make more money using Adscend Media’s content gateway technology. To ask Dr. Lock a question about content locking, please email your question to doc.lock@adscendmedia.com. Today\u2019s Question: November 13th, 2012 “I think I’m ready to start content locking some content on my site, but I have no […]<\/p>\n","protected":false},"author":10,"featured_media":4224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[59,62],"tags":[77],"_links":{"self":[{"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/posts\/6"}],"collection":[{"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":0,"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/posts\/6\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/media\/4224"}],"wp:attachment":[{"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adscendmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}