Tony Cohn
Everyone is familiar with the practice of spring cleaning. Around mid March, many of us head to the garage, backyard or other cluttered areas of our homes to begin clearing out the clutter that has accumulated throughout the winter. Spring cleaning allows us to work on removing the clutter from the winter and prepare for the activities of the summer.
Internet marketers can benefit from their own version of spring cleaning. February and March provide internet marketers with an opportunity to review their year-to-date efforts and prepare for the rest of the year. We recommend that internet marketers take some time in the next few weeks to remove the “clutter” or negative factors impeding success so far this year and refocus for the rest of 2013. Below are five key areas to begin your internet marketing Spring Cleaning:
1. Niches: Now is the time to evaluate your current niches. Are they producing? Are there any threats to their longevity? Are there new niches that may be worth your time? Niche marketing is the backbone of internet marketing. Therefore, its important to ask yourself questions like those listed above to determine whether you are on the right track with your niche marketing.
2. Creative Testing: It’s still early in the year, therefore there is still time to create the foundation for a successful year through the creation of highly optimized creatives and landing pages. Now is the time to check out your creatives and decide if they need refreshing. If they aren’t converting, now is the time to test some new creative pieces. How are your landing pages? Have you tested different calls to actions, buttons, colors, images etc.? We recommend that you spend the next few weeks testing under-performing pages to nail down a prosperous 2013.
3. Research: Have you taken some time this year to research new industry promotional techniques, identify potential success roadblocks from information provided on industry board and blogs and look into events and networking opportunities to build your business? Taking some time in the next few weeks to research ways to improve your business can pay huge dividends for the rest of the year.
4. Organization: Are you working enough? Working too much? Take some time in the next few weeks to evaluate your time management so far in 2013. Figuring out ways to increase your productivity while avoiding burnout, will set you up for a strong year. Areas to consider reviewing are exercise levels, marketing tool usage and your general working schedule.
5. Goal Progress: Are you on pace to achieve your year-end goals? Are there new goals that deserve your focus? Spring time is early enough in the year that longer reaching goals are still achievable. So, if you aren’t hitting your marks so far, its time to figure out how you can get back on track.
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