Maximize Your Revenue: 5 Compelling Reasons to Monetize with an Offerwall

Looking to boost your app or website revenue while providing a positive user experience? Monetizing with an offerwall may be the game-changing solution you’ve been searching for. 

But what exactly is an Offerwall? Let’s dive deeper. Offerwall monetization has been around for over a decade. It’s a proven ad strategy that helps a wide range of publishers boost revenue and enhance user engagement. With this unique rewarded ad unit, your users receive the option to earn your virtual currency or other rewards (like in-app purchases) in exchange for completing advertiser-sponsored offers. For that reason, the user experience is very positive and has benefits that go beyond typical ad monetization, such as increased user engagement and satisfaction. 

Here are five compelling reasons why integrating an offerwall can complement your existing website or app monetization strategy: 

1. Offerwalls Work Across Multiple Publisher Niches 

Historically, rewarded ad monetization has been associated with mobile games, particularly broad-audience categories like hybrid casual games. However, offerwalls have evolved into a transformative ad monetization solution that unlocks a new revenue stream across various industries.

Offerwall ad units are a game-changing addition for any app or website offering premium content like virtual currency, in-app purchases (IAPs), or other exclusive rewards. They’re not limited to a specific type of app or website—in fact, they deliver exceptional results across a diverse range of publisher niches, including utility, shopping, social media, entertainment, and news platforms.

Here’s how offerwalls can supercharge different types of apps and websites:

• Entertainment, Lifestyle, News, and Utility Apps/Websites:
  • Unlock Additional Features: Offerwalls allow your users to earn extra features or enjoy an ad-free experience by participating in advertiser-sponsored offers.
• Shopping Apps/Websites:
  • Incentivize Purchases with Discounts: Offerwalls give users a way to earn discounts or promotional codes toward your products, encouraging them to make purchases.
• Social Media Apps/Websites:
  • Enhance Social Experience: Offerwalls enable your users to unlock premium features or exclusive content, enriching their interaction on your platform.

By integrating an offerwall, you tap into an ad monetization strategy that not only increases your revenue but also enhances the user experience across various niches. The flexibility and effectiveness of the rewarded ad unit makes them an excellent addition to a publisher’s existing monetization strategy. 

2. Monetize Non-Paying Users

Did you know that while in-app purchases account for over 48% of mobile app earnings, only about 5% of app users actually make these purchases? This means a staggering 95% of your user base remains an untapped revenue source! While the typical publisher uses banners, interstitials, and video ads to monetize non-paying users, offerwalls can increase revenue even more significantly. Moreover, unlike traditional ads that can be viewed as intrusive by your users, offerwalls offer users valuable rewards, making the monetization experience positive rather than disruptive. 

Offerwalls create a win-win scenario where users gain access to premium content without direct spending, and publishers unlock new revenue streams from a previously untapped user segment. They are a perfect complement to your monetization strategy, allowing you to unlock revenue from non-paying users. By integrating this powerful rewarded ad unit, you empower users who might not spend money directly to earn your in-app purchases or premium content by completing advertiser-sponsored offers. This not only supercharges your revenue but also reduces churn.

Additionally, offerwalls have been shown to increase engagement and boost retention by 15–20% among users who participate. By monetizing non-paying users, you’re not just increasing your revenue — you’re enhancing the overall user experience and fostering loyalty. 

3. Boost IAPs 

Offerwalls don’t just monetize non-paying users — they also boost your in-app purchase revenue by encouraging users to spend more over time.

How does this work?

• Enhanced engagement fosters loyalty: With the boost in engagement and retention that offerwalls typically drive, users develop a stronger loyalty to your app or website. This increased loyalty encourages them to continue using your platform and makes them more open to exploring additional features. 
• Positive experiences encourage future in-app purchases: As users earn your virtual currency or in-app purchases, they experience the value of your premium content firsthand. This positive experience serves as a stepping stone, transforming users who might not have considered spending money into paying users. Once they see the clear benefits and deeper features of your app or website, they’re more inclined to make direct purchases to enhance their experience further. 

By integrating offerwalls, you’re not just increasing revenue — you’re cultivating a loyal user base that is more likely to turn into paying customers over time. 

4. Drive Higher ARPU & LTV

Ultimately, by boosting user loyalty, engagement, retention, and revenue through an offerwall integration, your app or website is likely to experience a higher Average Revenue Per User (ARPU) and Lifetime Value (LTV). 

How does this happen? 

• Offerwalls deliver exceptional eCPMs: Unlike other ad units, offerwalls deliver exceptionally high eCPMs — often reaching hundreds of dollars per 1,000 impressions. This is significantly higher than traditional ad formats like banners or interstitials. With offers available globally, high payouts, and new opportunities daily, users are incentivized to return frequently, driving consistent and substantial revenue over time. 
• Increased user engagement & retention extends user lifespan: Offerwalls increase user engagement and retention by 15–20%, leading to longer user lifecycles. As users stay active on your app or website, their lifetime value grows further. The more they engage, the more opportunities you have to monetize them through additional ad interactions or in-app purchases. 
• Compounding growth effect: Ultimately, the combination of higher ARPU and LTV creates a compounding effect on your overall revenue. As users engage more and for longer, not only does each user generate more revenue individually, but the cumulative effect across your entire user base leads to serious revenue growth. 

5. Easy Integration 

Integrating an offerwall into your app, website, or both is remarkably straightforward. You have multiple integration options available to suit your needs:

• Webview/URL Integration: The simplest method involves integrating the offerwall via a Webview or URL. This approach is quick to set up and doesn’t require complex coding, allowing you to activate your offerwall in no time. Additionally, Webview/URL integration does not require periodic updates like most SDK integrations. As rewarded ad providers roll out updates and new features regularly, you can take benefit from these enhancements instantly without any additional effort.

• SDK Integration: Alternatively, you can integrate using a Software Development Kit (SDK). While SDKs can offer a more native experience within your app, they will require periodic updates to stay current with new features and improvements. For that reason, webview integrations are easier, function just as well, and don’t require regular updates to take advantage of new monetization features and improvements. The choice between Webview and SDK integration often comes down to developer preference. 

• API Integration: For those seeking the ultimate flexibility and control, API integration allows you to build a fully customized offerwall experience. This option is ideal for publishers who want to deeply integrate rewarded ad functionalities into their platform.

With either Webview or SDK integration, most providers offer significant and easy-to-use customization options to ensure your offerwall matches your platform’s aesthetics and monetization preferences. You can adjust the design, select the types of offers displayed, and configure reward settings to create a cohesive user experience.

Furthermore, most offerwall providers supply comprehensive documentation and support, ensuring that your integration process is quick and efficient. With technical assistance available, you can overcome potential hurdles and ensure a smooth launch.

Try Offerwall Monetization

Interested in trying an offerwall on your app or website? 

Adscend Media’s industry leading offerwall allows you to monetize non-paying users while providing a positive, non-intrusive user experience. Whether you’re looking to monetize an app, website, or both, our rewarded ad solutions can help to boost revenue, engagement, retention, and ultimately ARPU and LTV. Sign up to get started!