Crushing ROAS Goals: How Rewarded UA Delivered 162% D30 ROAS for This Game Studio

When a game studio set out to acquire high-quality users for their casual mobile game, they turned to Adscend Media — and our expertise in rewarded UA (user acquisition). The goal? Acquire new users while delivering strong ROAS and retention.

In just 30 days, rewarded UA helped them hit their 6-month performance targets — and then some.

🎯 Campaign Objectives

The studio had ambitious goals:

• Launch a rewarded UA campaign to acquire Android and iOS users in the U.S.
• Hit key ROAS milestones:
  • Day 1: 12%
  • Day 7: 45%
  • Day 30: 100%
  • Day 180: 130%
• Achieve user retention targets:
  • D1: 45%
  • D7: 25%
  • D30: 12%
  • D90: 5%
  • D180: 1%
• Reach at least a 4–5% unique in-app purchase rate

🧠 Our Rewarded UA Strategy

With our proprietary ad tech and data-driven funnel design, Adscend launched a custom rewarded UA strategy built to deliver both scale and monetization. Here’s how we did it:

• Targeted value-driven users via offerwalls and first party rewarded placements

• Rewarded key funnel events 

• Used behavioral insights to trigger high-ROAS actions and purchases

The result: a user base that not only installed the app, but engaged deeply, monetized quickly, and continues to monetize. 

📈 Rewarded UA Results (30 Days)

✅ ROAS Success

• 161% ROAS on Android

• 163% ROAS on iOS

That’s 60%+ above the studio’s Day 30 ROAS goal — all in the first month.

✅ Monetization Performance

• 23% Unique Purchase Rate (Android)

• 27% Unique Purchase Rate (iOS)
  (Crushing the 5% goal and showing that rewarded UA drives paying users)

✅ Retention Metrics

• 12.6% 30-Day Retention, beating the target of 12%

(Download the full rewarded UA case study)

🏆 Why Rewarded UA Works

This campaign proves that rewarded UA is far more than a top-of-funnel tool. When executed with intent, it delivers high-retention users, drives IAPs, and hits ROAS milestones ahead of schedule.

Rewarded UA aligns incentives for users, advertisers, and publishers — creating a performance loop that drives real results.

Ready to Scale with Rewarded UA?

Whether you’re launching a new app or scaling an existing one, a smart rewarded UA strategy can help you:

• Acquire loyal users

• Maximize IAPs and ad revenue

• Hit performance goals fast

👉 Let’s talk about your next rewarded UA campaign