Tony Cohn
With Mother’s Day (May 12) and Father’s Day (June 16) holidays coming up, online shoppers are scouring the net looking for deals for their loved ones. Here are five ways that you can profit off of this influx of holiday traffic:
1. Online Coupons and Coupon Codes: Just because you don’t sell flowers, jewelry, or candy, doesn’t mean you can’t profit from holiday traffic. Thrifty spring holiday shoppers are looking for deals, and they don’t mind putting in a little extra effort to get them. Therefore, if you have access to online coupons or coupon codes, it’s time to lock access to any discounts that relate to Mother’s Day or Father’s Day items.
2. Survey: As we mentioned in a blog post a few months ago, its always important to survey your visitors during times of increased traffic, such as during the spring holidays. Though surveying doesn’t immediately improve your cash flow, the information that you receive from visitors can be helpful for future marketing efforts.
3. Testing: Ramping up your marketing efforts during Mother’s Day and Father’s Day may yield more than just immediate results. Successful traffic sources, content types, and information gathered during the spring holidays can be used as a strategic foundation for holiday marketing efforts throughout the rest of 2013.
4.Team Up with Another Adscend Publisher: Don’t have content that relates to Mother’s Day or Father’s Day? No problem! You may be able to team up with another publisher who has spring holiday related content on our Joint Ventures sub-forum.
5. Reviews and Guides: If you are a publisher with a successful content site and/or with a large following, your knowledge and experience is in demand during May and June. For spring holiday shoppers, making larger purchases for their loved ones often requires some research. Therefore, to attract savvy shoppers, consider creating reviews and guides for popular Mother’s Day or Father’s Day gifts.
P.S. Happy Mother’s Day and Father’s Day from Adscend Media!
Super good!