Block Fraud in Real Time with Adscend’s Total Fraud Defense

Quality Begins With Active Fraud Prevention & Mitigation

Fraud Prevention Starts with Our Team

Every partner application we receive is manually vetted thoroughly by our team. Less than 5% of applications meet the strict standards that we’ve set for our ad platform. Once we’ve accepted a partner, we provide them with insights and best practices to reduce fraud at the source. Our account management team regularly reviews partner accounts to ensure compliance with all policies and to provide regular updates to minimize fraud.

Bad User Detection & Filtration

We protect your traffic by blocking all known VPNs, proxies, and bots with our in house detection technology. Every day, thousands of IPs are added to our IP blacklist. We also partner with multiple third party fraud detection services to ensure there are no gaps in our detection.

Abnormal Behavior Detection & Filtration

Fraud keeps evolving, but we stay ahead. We go beyond the IP to analyze a particular impression, click, video view, or other action and filter behavior in real time. In addition to countless behavioral checks and tracking technology, we utilize industry-leading third party solutions to ensure there are no gaps in our detection. If we aren’t sure? We deploy facial recognition checks.

Regular Human Review

Our in-house compliance team analyzes traffic in real time to spot any undetected abnormalities. As we find any undetected behavior, our compliance team works with our account and development team to ensure fraudulent traffic is quickly mitigated.

Frequent Updates

Our team works together to ensure our fraud prevention techniques are continuously optimized and responsive to new challenges.

Combined, we utilize hundreds of data points on each engagement with our platform to eliminate the vast majority of ad fraud. Total Fraud Defense is Provided FREE to ALL of Adscend Media’s advertisers.

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