Looking to boost your revenue with offerwall monetization? As a rewarded ad unit that delivers high eCPMs while rewarding your users, it’s easy to see why it’s a popular choice. To help you make the right decision, we’ve created a 14-point essential checklist for selecting the best offerwall ad network for your app, game, or website.
If you’re not sure what an offerwall is, click here to learn more: What is an offerwall?
Table of Contents
Reputation of the Offerwall Ad Network
There are countless offerwall providers that exist, so it’s important to choose the best provider for your needs. When deciding a network to work with, consider the company’s history, any reviews that may be posted online, and publishers that already work with the company. Given the popularity of offerwalls, there are many fly-by-night offerwall ad networks that are not tuned into advertiser and/or publisher needs. While it may seem straight forward, offerwall providers work very hard to maintain a delicate balance that delights advertisers, publishers, and their users alike.
At Adscend Media, we’ve been around since 2009 as a rewarded ad platform. We’ve paid tens of millions of dollars to our publishers, and we’ve never missed a single payment.
Payments & Net Terms
When choosing an offerwall provider, it’s essential to consider their payment terms and methods. Look for a provider with a solid reputation for timely payments, without unnecessary delays or hurdles.
A great offerwall network will offer flexible payment options, such as various payout methods. Transparency around net terms, minimum thresholds, and any associated fees is also key to a successful partnership. Ultimately, you want to work with a provider you can trust to deliver payments consistently and without complications, allowing you to focus on growing your revenue.
High-Quality Advertisers
It’s important to work with offerwall ad networks that partner with reputable brands and advertisers to maintain a positive user experience. High-quality advertisers ensure that the offers presented are valuable and trustworthy, which in turn drives high eCPMs and boosts user engagement and retention. Working with well-known, respected brands also reinforces credibility and trust in your brand.
Offerwall networks that prioritize quality over quantity when selecting advertisers tend to deliver higher eCPMs and greater long-term user satisfaction. It’s important to avoid networks that promote misleading offers, as they can damage your app’s reputation and negatively impact user trust.
Variety of Offers
In addition to high-quality advertisers, the best offerwall partners provide a diverse range of offers, such as:
Mobile Gaming Offers: Most mobile gaming offers reward users with significant incentives for reaching higher levels in a game. These offers often generate high eCPMs and keep users engaged for longer periods.
Branded Offers: These include sign-ups, app installs, subscriptions, free trials, deposits, and more, giving users a broad selection of valuable actions to engage with.
Market Research Surveys: Allow users to participate in surveys regularly, offering a steady stream of opportunities to earn rewards while providing valuable insights for advertisers.
Video: Although different from traditional rewarded video ads, video formats in offerwalls engage users with small rewards, encouraging them to return frequently.
A diverse offer base not only drives user engagement but also promotes repeat visits, as users continually return to discover new opportunities. This increases your app’s retention rate and contributes to steady incremental revenue. By partnering with an offerwall network that provides a variety of offers, you ensure that users find something of interest, keeping them engaged and eager to earn rewards.
eCPM Expectations
Offerwalls deliver exceptionally high eCPMs, often outperforming other ad units. This makes them a powerful monetization solution, particularly for publishers seeking non-intrusive ad units. However, eCPMs can vary based on factors like the type of publisher, geographic makeup of users, and the types of offers available on the offerwall.
When choosing the best offerwall ad network to work with, it’s important to discuss eCPM expectations specific to your app or platform. Discuss benchmarks for apps similar to yours, taking into account factors like user demographics and offer types. A good offerwall network should provide valuable insights into expected eCPMs, helping you set realistic revenue goals and optimize your monetization strategy.
By understanding your eCPM potential upfront, you can make more informed decisions regarding offer placements, offer categories, and even targeting strategies to maximize your revenue.
Anti-Fraud Measures
Ad fraud has become a growing concern over the last decade, and offerwall ad networks have not been immune. Fraudulent activity not only undermines advertiser confidence but also affects publishers’ revenue potential, making it critical to address. As fraud schemes grow increasingly sophisticated, the best offerwalls have had to evolve their strategies, implementing robust anti-fraud measures that protect both publishers and advertisers.
To mitigate these risks, leading offerwall providers typically employ a combination of solutions. These include in-house fraud prevention measures, dedicated compliance teams that actively monitor network activity, and partnerships with multiple third-party fraud detection vendors. Together, these layers of protection help ensure that ad fraud is minimized and that advertisers can trust the offerwall to deliver legitimate, high-quality traffic. Ultimately, this drives higher ad revenues for publishers along with lower reversals.
At Adscend Media, we take fraud prevention seriously. Our Total Fraud Defense system protects all of our publishers and advertisers by employing a multi-layered approach to fraud detection and prevention. This includes advanced algorithms that detect suspicious patterns, continuous monitoring by our in-house compliance team, and the use of trusted third-party fraud prevention tools. We are committed to staying ahead of evolving fraud techniques by constantly updating our technology and vendor partnerships, ensuring ongoing protection for our partners.
Cross-Platform Compatibility
The best offerwall partners work seamlessly across multiple platforms—iOS, Android, Unity, and web—to reach the widest audience possible. Ensuring compatibility across all platforms not only increases the potential user base but also allows for a more consistent and engaging experience for your users, no matter which device they use. While certain platform-specific restrictions on ad monetization exist, such as limitations with iOS offerwalls, a diverse range of offers helps mitigate these restrictions and ensures you can still effectively monetize users.
To maximize success, it’s important to choose an offerwall provider that optimizes for each platform, adapting to unique user behaviors and technical requirements. This adaptability allows for a smoother integration process and a more cohesive user experience across devices. By delivering a uniform experience across platforms, you ensure that users can enjoy a rewarding experience on the device of their choice, helping to improve both engagement and retention.
Developer Support
While offerwalls are relatively easy to integrate, it’s important that your provider provides strong technical support to ensure a smooth and hassle-free offerwall integration. The best ad networks provide a comprehensive range of developer resources, including detailed Web View, API, and SDK documentation, to support seamless integration across different platforms. These resources not only help during initial integration but also come in handy when troubleshooting issues that may arise.
Beyond just documentation, having access to responsive technical support teams can make a big difference, especially when you’re dealing with unexpected challenges. Whether it’s solving integration problems or troubleshooting bugs, reliable developer support ensures that you can quickly resolve any issues and maintain a high-quality user experience. A good offerwall provider will offer timely assistance and even provide best practices to help you maximize your monetization efforts.
Account Management
It’s crucial to have access to a dedicated publisher account management (AM) team to maximize offerwall revenue over time. A reliable AM addresses any issues that arise and provides ongoing guidance to optimize offerwall performance. They assist with strategic decisions, such as advising on offerwall placements, securing private ad deals, and suggesting best practices to drive revenue.
Beyond support, a good AM acts as your advocate within the offerwall network, ensuring you have access to the best opportunities and resources. By fostering a strong, collaborative partnership, they focus on your long-term success with tailored insights that align with your business goals.
User Support
Offerwalls are a unique ad unit because they directly involve user rewards, making a positive experience crucial. The best offerwall ad networks provide reliable, prompt support to users who encounter issues, such as missing rewards or offer completion problems. Since user satisfaction is important to maintaining engagement, ensuring quick resolutions to user concerns is essential.
While user support can be an afterthought at some offerwall networks, it’s an important consideration. A robust support team helps prevent user frustration, builds trust, and improves retention rates. Choosing an offerwall provider that prioritizes user support can lead to fewer offer issues, higher overall satisfaction, and increased incremental revenue from your offerwall.
Customizable User Interface
The best offerwall ad networks provide the ability to fully customize the UI to seamlessly match your app, game, or website’s design. This customization is important for maintaining consistent branding and ensuring that the offerwall feels like an integrated part of your platform rather than an external add-on.
A well-customized offerwall not only enhances user experience but also increases engagement, as users are more likely to interact with an interface that feels familiar and intuitive. Additionally, your provider should offer tighter integration options, such as via API, to fully customize the look and feel to your liking. Choosing an offerwall provider that offers this flexibility allows you to create a more appealing and effective ad unit.
Customizable Offers & Offer Categories
Every publisher tends to have their own requirements for the types of offers enabled, offer categories allowed, and minimum offer payouts. The best offerwalls will provide the ability to customize offer categories, feature high-performing offers, remove those that don’t align with your brand, and set minimum offer payouts.
With an intuitive dashboard, publishers can easily manage offer categories, highlight exclusive or high-performing offers, and disable those that don’t fit their audience. This level of control ensures that the offers presented reflect both the publisher’s brand and user preferences.
Having the ability to make these adjustments with just a few clicks empowers you to fine-tune your offerwall in real-time, optimizing performance and delivering a seamless experience that aligns with your brand.
Real-Time Reporting
Real-time and robust reporting is essential. The best offerwall networks provide detailed, real-time analytics and reporting tools that allow you to monitor performance, identify trends, and make data-driven decisions to optimize earnings. With access to real-time data, publishers can quickly assess which offers are performing best, adjust strategies on the fly, and maximize user engagement and revenue.
Accurate reporting also enables more effective A/B testing, allowing you to experiment with different offers, placements, or user segments and measure the impact instantly.
Choosing an offerwall provider with real-time reporting ensures you stay in control, equipped with the data needed to fine-tune your offerwall and achieve the best results.
Unique Value Prop
Each quality offerwall ad network brings something unique to the table, offering features and benefits that set them apart from competitors. This is why many publishers work with more than one offerwall provider to maximize their revenue potential. Whether it’s exclusive advertiser partnerships, advanced targeting capabilities, or unique ad formats within the offerwall, every network has its strengths.
When selecting an offerwall provider, it’s important to ask what differentiates them from the competition. Understanding their unique value proposition will help you determine how they can complement and enhance your existing rewarded ad strategy.
Why Choose Adscend Media?
This 14-point checklist is built on years of experience and a deep understanding of offerwall monetization. At Adscend Media, we’ve helped publishers boost revenue through high-performing offerwalls while delivering a rewarding user experience. Our mission is simple: to make every experience rewarding for both you and your users.
Whether you’re new to offerwalls or looking to expand with an additional partner, Adscend Media offers the tools, fraud prevention, and real-time reporting you need to grow your app, game, or website’s revenue.
Let’s connect and create a monetization strategy tailored to your success.
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