Offerwall
What are Offerwalls?
Offerwalls are a popular rewarded ad unit that enables apps, games, and websites to drive a new revenue stream by giving their users the ability to earn rewards. Through a clear value exchange, users earn rewards by engaging with ads they're interested in, publishers and developers earn a commission, and the advertiser receives an engaged user.
What Are Offerwalls Benefits for Publishers and Developers?
Offerwalls help apps, games, and websites in a number of ways, including:
- Monetizing non-paying users: Offerwall ads can help apps, games, and websites to monetize a wider base of users, increasing the likelihood that the user may eventually make a purchase as well.
- Improving user retention rates: Typically, users that engage with the Offerwall spend more time in app, game, or website and show higher retention rates
- Increase in revenue: Since Offerwall ads can be used in conjunction with other ad units, Offerwall revenue is an additional, significant revenue stream that delivers the highest eCPMs of any ad format.
- Boosting in-app purchases (IAPs): As mentioned, non-paying users that engage with an Offerwall are more likely to ultimately make a purchase as well.
- Non-intrusive: Offerwall ads are considered non-intrusive as users choose to engage with an Offerwall and are rewarded for doing so.
- Global fill: Offerwall ads are available globally and new offers are added daily to give returning users a regular way to earn your rewards.
What Are Offerwalls Benefits for Advertisers?
Offerwalls help advertisers in a number of ways, including:
- Pay for performance: Offerwall ads are typically performance-based so advertisers only pay for users that complete desired actions. For game developers, multi-event campaigns in the Offerwall are an excellent way to drive long term engaged users and generate significant revenue. For fintech advertisers, performance-based campaigns like Cost Per Action (CPA) are a perfect way to pay only for new users that make a deposit or show significant interest in the service or solution. For ecommerce advertisers, performance-based campaigns like Cost Per Sale (CPS) are a perfect way to pay only for new users that purchase your products.
- High quality users: Offerwall users often spend a lot of time in the app, game, or website. In addition, Offerwalls typically contain dozens of offers for a single user to choose from that are sorted with an algorithm. This allows an Offerwall to deliver your ad to the right user at the right time.
- High ROAS: Offerwall ads typically yield high retention rates and return on ad spend (ROAS) through crafted performance-based ad campaigns with constant optimization.
- Positive brand association: Offerwall users are rewarded through a value exchange. Since the reward is ultimately powered by the advertiser, Offerwall ads build positive brand association for users.
How Can Adscend Media’s Offerwall Help Advertisers, Publishers, and Developers?
Adscend Media is a rewarded ad platform that has been around for 15+ years driving billions of dollars in return on ad spend (ROAS) for advertisers. In addition, Adscend Media has driven significant revenue for publishers without missing a single payment since its inception. As experts in rewarded ad monetization, we are ready to help you acquire, monetize, and grow.