Ad Unit
What is an Ad Unit?
An ad unit is any type of ad that is displayed to users on an app, game, or website. There are many popular ad units today, including offerwall ads, rewarded video ads, banner ads, in-stream video ads, and interstitial ads.
For advertisers, different ad units serve different purposes. While in-stream video ads are designed to promote brand awareness, offerwall ads are optimized for user engagement. It’s important to choose the appropriate ad unit to achieve the right objective for an ad campaign.
For publishers, it’s important to choose the right ad units to maximize revenue while providing a high-quality user experience. In-stream video ads are best suited for content publishers with extensive video content. In contrast, rewarded video ads are ideal for game developers to effectively monetize key user engagement points (like earning a free life in a game). To further enhance monetization, a game developer might also utilize offerwall ads to monetize non-paying players, allowing players to earn items by engaging with various ad campaigns.