Video Ads
What are Video Ads?
Like banner ads, video ads are the most common ad unit used by publishers to display ads alongside their content.
The most common types of video ad units include in-stream video, out-stream video, and rewarded video. Typically, video ads are placed in viewable positions on a website, app, or game to attract user attention, increase brand awareness, and drive additional engagement. Video ads are typically sold on a CPM (Cost Per Mille) basis and generally have significantly higher CPMs than banner ads, though still lower than rewarded ads.