API

What is an API?

An API, or Application Programming Interface, enables different software applications to communicate with each other. APIs define the methods and data formats that applications can use to request and exchange information.

In the digital advertising industry, APIs are commonly used to connect platforms or provide a deeper level of integration between a publisher and an ad network. For example, an API allows an offerwall publisher to pull a list of offers from an ad network, enabling the creation of a more customized rewarded ad unit.

How does Adscend Media use APIs?

Adscend Media allows developers and publishers to monetize their app, game, or website with rewarded ad units such as the offerwall. Developers and publishers can optionally choose to integrate with our Offerwall API, Offers API, or Market Research API to create a more customized experience tailored to their specific needs. 

Explore More Terms 

  1. Ad Network
  2. Server-to-Server (S2S)
  3. Software Development Kit (SDK)