App Monetization
What is App Monetization?
App monetization is the strategy to earn revenue from an app. There are a number of ways to monetize an app, including:
- In-App Purchases:
Developers can charge for certain items or subscriptions within their app. These in-app purchases may include subscriptions, ad-free premium versions of an app, special features, virtual currency, or additional content.
- Advertisements:
Developers can leverage ad units that are most appropriate for their app to maximize revenue from users.
What types of ad units can I monetize my app with?
There are many ad units available for developers to use, below are the most common formats available:
- Banner Ads
These are the common formats of ads seen on apps and websites. Typically, they appear as larger banners within interstitials or small banners within an app. Banner ads usually provided the lowest eCPM among ad formats.
- Video Ads
There are two types of video ads: branded video and rewarded video. Branded video ads are typically utilized at natural breakpoints within an app and pay a moderate eCPM. The goal of branded video advertisers is usually to build brand awareness. Rewarded video ads are designed to generate revenue and maximize user engagement, offering substantially higher eCPMs. The goal of rewarded video advertisers is typically to drive app installs.
- Offerwall Ads
Offerwalls enable developers to monetize their non-paying users by allowing them to complete actions of their choice in exchange for rewards. Offerwalls generate some of the highest eCPMs, provide a non-intrusive user experience, further increase revenue when combined with other ad units, and boost user retention by 15-20%.
How does Adscend Media help with app monetization?
Adscend Media allows developers to monetize their app or game with rewarded ad units such as the offerwall. We connect your users to premium brands to maximize your earning potential. Developers can integrate on iOS or Android via our simple web view integration, SDKs, or API.