Attribution Window
What is an Attribution Window?
An attribution window is a specific period during which a conversion (such as an install, sign up, or purchase) is credited to a particular marketing campaign. It defines the timeframe in which a user interaction must occur for it to be attributed to a specific ad.
Attribution windows can vary depending on the goals of the campaigns and the nature of the product or service. For example, a multi-event ad campaign on an offerwall where users earn rewards for playing a game often have a long attribution window (30 days+) to ensure all conversions are credited.