Multi-Event Campaign
What is a Multi-Event Campaign?
A multi-event campaign is an ad campaign that requires users to complete a series of specific actions or milestones within an app, game, or website to achieve a goal and earn a reward. Multi-event campaigns track and reward multiple user interactions over time to deepen user engagement, boost user retention, and ultimately drive more revenue. Multi-event campaigns are also known as multi-reward campaigns.
Why Are Multi-Event Campaigns Important?
Multi-event campaigns are valuable for driving significant long-term user engagement and increasing lifetime value (LTV). By rewarding users for completing multiple actions, multi-reward campaigns maintain user interest and create stickiness for long term retention. These campaigns are particularly effective in free-to-play (F2P) mobile games as sustained engagement maximizes revenue generated through in-app purchases (IAPs), app monetization through ad units such as the Offerwall, and other monetization strategies.
How Can Adscend Media Help With Multi-Event Campaigns?
Adscend Media offers advertisers access to a broad range of rewarded publishers, combined with its owned and operated properties that have over 7 million registered rewarded users and growing. By leveraging our reach to this significant base of rewarded users, multi-event campaigns can drive significant performance for advertisers such as free-to-play (F2P) games.