Conversion Rate
What is Conversion Rate (CR)?
Conversion rate (CR) is a key metric that measures the percentage of users who complete a desired action, such as making a purchase, signing up for a service, or filling out a lead form. The ideal conversion rate can vary depending on the ad campaign. For instance, a video ad is likely to have a low conversion rate as most users won’t immediately make a purchase after viewing an ad. In contrast, an offerwall ad typically has a high conversion rate, as users are engaging with advertisers they are interested in, in exchange for a clear value or reward.