Cost Per Action (CPA)
What is Cost Per Action (CPA)?
Cost per action (CPA) is a performance-based pricing model where advertisers pay only when a specific action is completed by a user. This action can include anything from making a purchase, filling out a lead form, downloading an app, or engaging with a game. Performance-based advertising is a cost-effective way to acquire leads, sales, user engagement, and more.
For Example, in an Offerwall, a popular performance-based model is Cost Per Engagement (CPE) campaigns, particularly for gaming advertisers. As users play a game and reach certain levels, their engagement and retention increase, driving long-term players and Return on Ad Spend (ROAS) for advertisers.
How does Adscend Media help performance-based advertisers?
Adscend Media is a rewarded ad platform that offers a variety of performance-based pricing models through our broad base of publishers and owned & operated properties. Contact us to learn more about how we can help you achieve your goals using a CPA campaign!