Cost Per Click (CPC)
What is Cost Per Click (CPC)?
Cost per click (CPC) is a performance-based pricing model where advertisers pay each time a user clicks on their ad. The CPC model works well for advertisers when the primary goal is to drive traffic to their website or landing page. CPC ads are commonly used in search engine marketing, display advertising, and social media campaigns, but they can also be successfully deployed across various other types of campaigns.