Cost Per Mille (CPM)
What is Cost Per Mille (CPM)?
Cost per mille (CPM) is a pricing model where advertisers pay for every 1,000 impressions their ad receives. CPM is commonly used in display advertising and branded video advertising, where the primary goal is to maximize ad visibility and brand awareness rather than immediate clicks or conversions. Advertisers often choose CPM campaigns to effectively reach a large audience and create a strong presence across digital platforms. By focusing on impressions, CPM allows advertisers to budget effectively for brand exposure, especially in large-scale campaigns.