Engagement Rate
What is Engagement Rate?
Engagement rate measures the proportion of active users in an app, game, or website who interact with your ads. To calculate it, you divide the number of users who engaged with the ads by the total active user base.
Engagement rate = Engaged Users / Total Active Users
Why is Engagement Rate Important for Publishers and App Developers?
The engagement rate is a metric for understanding how users interact with ad units, such as the Offerwall. By analyzing engagement rates, publishers and developers can gain insights into user behavior, allowing them to optimize user experience and refine their ad monetization strategies.