Fill Rate
What is Fill Rate?
Fill rate is the percentage of ad requests that are served with an actual advertisement. Fill rate impacts eCPM, and ultimately, the total revenue generated by a publisher or app developer.
To calculate fill rate, divide the total number of ad impressions by the total number of ad requests:
Fill Rate = Ad Impressions / Ad Requests
Different ad units and ad networks have varied fill rates. For example, video and banner ad networks tend to have significantly different fill rates.
How is Adscend Media’s Fill Rate?
Adscend Media offers nearly 100% fill rate across its Offerwall solution. By combining performance-based offers, video ads, and market research surveys, our fill rate remains high on a global scale. The high fill rate, coupled with the unique nature of rewarded ads, enables our Offerwall to significantly increase revenue for publishers/app developers and deliver the highest eCPM of any ad units.