Free-To-Play (F2P)
What is Free To Play (F2P)?
Free-To-Play (F2P) refers to the dominant business model in the mobile gaming industry, where users can download and play a game for free without an initial purchase. Most F2P games include in-app purchases as well as ad monetization. In-app purchases typically include virtual items, cosmetic upgrades, or exclusive content that enhance a player’s experience. Ad monetization typically includes rewarded video ads, Offerwalls, and other forms of ad units.
The F2P model allows game developers to reach a broad audience and generate substantial revenue through a comprehensive app monetization strategy.