In-App Events
What is an In-App Event?
In-app events are various actions users take upon installing an app. Examples of in-app events include: opening the app, signing up, reaching a certain level, making an in-app purchase (IAP), completing a tutorial.
By monitoring in-app events, developers are able to gain valuable insights into users post-install. With these insights, developers can optimize the user experience, refine monetization strategies, and allocate ad spend based on performance.