Incentivized Traffic
What is Incentivized Traffic?
Incentivized Traffic, or incent traffic, is synonymous with rewarded advertising. Incent ad campaigns encourage users to complete specific actions, like completing a survey, playing games, installing an app, or signing up for a product or service. In exchange, users receive rewards like in-app currency, discounts, or cash. The value exchange creates a positive experience for the user, drives an engaged user to an advertiser, and generates revenue for a publisher or app developer.
The most popular types of incentivized advertising include Offerwall ads and rewarded video ads.