Rewarded Advertising
What is Rewarded Advertising?
Rewarded advertising is a type of advertising where users choose to engage with an advertisement in exchange for a reward. Unlike traditional advertising which may be intrusive to the user experience, rewarded advertising is designed to offer clear value to the user.
What Are Different Types of Rewarded Ad Units?
Today, the dominant forms of rewarded ad units include:
- Offerwall ads: Users complete offers, such as multi-event campaigns, in exchange for rewards within an app, game or website.
- Rewarded video ads: Users watch a video ad in exchange for a small reward.
How Can Rewarded Ads Compliment Existing Ads Monetization & Drive ROAS?
Rewarded ads, like the Offerwall, are a great opportunity for games, apps, and websites to add an incremental revenue stream that increases engagement, boost retention, and ultimately drives more revenue. Rewarded ads tend to drive significantly higher eCPMs than other ad units.
For advertisers, rewarded ads can reach high quality users and pay only for completed actions. Through unique ad campaigns like multi-event campaigns, advertisers can deepen user engagement to build stickiness for their product or service.
Through rewarded advertising, publishers, users, and advertisers are rewarded alike creating a win-win-win situation.
If you’re interested in growing your game, app, or website with rewarded advertising, learn more about how Adscend Media’s rewarded advertising solutions can help you achieve your goals.