Publisher
What is a Publisher?
In digital advertising, a publisher refers to a game, app, or website that offers ad inventory for sale. Publishers often work with ad networks, affiliate networks, and other ad partners to integrate ad units and monetize their brands. Publishers often deploy a hybrid monetization strategy between ads, in-app purchases (IAPs), and subscriptions to generate their revenue.
Common ad units include the Offerwall that allow publishers to enable their users to earn rewards on their game, app, or website.