Reach
What is Reach?
In digital advertising, reach refers to the number of unique users who have seen a particular piece of content or ad campaign over a period of time. Unlike impressions that count all views, reach counts only unique views. Reach helps advertisers understand the scale of their campaign and audience size. In branded campaigns, maximizing reach is critically important to build brand awareness and expand the brand’s market presence. In performance campaigns, maximizing reach is critically important to generate as much traffic as possible that can lead to new user acquisition payable actions.