User Experience (UX)
What is User Experience (UX)?
User experience (UX) refers to the overall experience a user has while interacting with an app, game, or website. UX includes all aspects of experience from design and usability to the frequency and types of ad used. While most advertising can be intrusive and detrimental to the user experience, rewarded advertising creates a rewarding environment for users that improves the user experience.
Why is User Experience Important?
UX is important because it determines how easy and enjoyable it is for users to navigate and use an app, game, or website. A good user experience can lead to higher engagement, improved user retention, increased user satisfaction, and ultimately higher revenue.For example, if an app shows interstitial banner ads between every interaction meanwhile a competing app is more careful with the number of ads it shows users, it’s likely the user will utilize the competing app.
How Can Rewarding Users Improve User Experience?
Through rewarded ad units, such as the Offerwall and rewarded video, users get to choose exactly when they want to engage with ads and are rewarded for their attention and engagement. Instead of detracting users from an app, game, or website, rewarded users can increase retention rates and boost LTVs ultimately.
If you’re interested in learning more about how Adscend Media can help you with improving your user experience with rewarded advertising, contact us.