Zero Party Data
What is Zero Party Data?
Zero party data is information that users intentionally and proactively share with a game, app, or website. Zero party data can include account registration, surveys, polls, and profile information. Sometimes, zero party data is also referred to as first party data. However, the distinction with zero-party data is that the user always provides it themselves. In rewarded advertising, zero party data is generated when users voluntarily share information in exchange for a reward.