Average Revenue Per Daily Active User
What is Average Revenue Per Daily Active User?
Average Revenue Per Daily Active User is a key metric used by apps, games, and websites to measure the average revenue generated by each daily active user. The total revenue is typically calculated by combining all forms of monetization, such as subscriptions, in-app purchases, and ad-based revenue. The daily active user metric is often tailored to each app, game, or website to ensure it captures the appropriate cohort of users.
ARPDAU = Total Revenue / Number of Daily Active Users