Weekly Active User (WAU)
What is a Weekly Active User (WAU)?
Weekly Active User (WAU) is a metric used to measure the number of unique users who engage with an app, game, or website on a weekly basis. WAU is a crucial metric for understanding user engagement, retention, and the stickiness of a platform. WAU is often used alongside other metrics like DAU and MAU to assess the overall health and growth of an app, game, or website. The definition of what constitutes a WAU is unique to every business.