Daily Active User (DAU)
What is a Daily Active User (DAU)?
Daily Active User (DAU) is a metric used to measure the number of unique users who engage with an app, game, or website on a daily basis. DAU is a crucial metric for understanding user engagement, retention, and the stickiness of a platform. DAU is often used alongside other metrics like WAU and MAU to assess the overall health and growth of an app, game, or website. The definition of what constitutes a DAU is unique to every business.