Average Revenue Per User
What is Average Revenue Per User?
Average Revenue Per User is a key metric used by apps, games, and websites to measure the average revenue generated by each user over a specific time period, such as a month or a year. The total revenue is typically calculated by combining all forms of monetization, such as subscriptions, in-app purchases, and ad-based revenue. The user metric is often broad (unlike DAU, MAU, or WAU) to capture as many users as possible to optimize funnels.
ARPU = Total Revenue / Total Users in the Specified Period