Monthly Active User (MAU)
What is a Monthly Active User (MAU)?
Monthly Active User (MAU) is a metric that measures the number of unique users who engage with an app, game, or website at least once a month. MAU is a key indicator of user engagement, retention, and the overall stickiness of a platform. MAU is often used alongside other metrics like Daily Active Users (DAU) and Weekly Active Users (WAU) to assess the overall health and growth of an app, game, or website. The specific definition of what constitutes a MAU is unique to every business.