Click-Through Rate (CTR)
What is Click-Through Rate (CTR)?
Click-through rate (CTR) is a key metric that measures the percentage of users who click on a particular ad, link, or other call-to-action compared to the total number of users who viewed it. CTR is commonly used in digital advertising to assess the effectiveness of an ad campaign. Advertisers can optimize CTR by split testing various combinations of text, video, audio, and/or image creatives.