Cost Per View (CPV)
What is Cost Per View (CPV)?
Cost per view (CPV) is a pricing model where advertisers pay each time a user views their video ad. Unlike CPM campaigns, CPV campaigns are focused on video views, allowing advertisers to define what constitutes a view. This could be based on the user watching a certain percentage of the video or interacting with the video in a meaningful way. The video content may also be substantially longer than a typical video ad seen in branded video environments.