Incremental Revenue
What is Incremental Revenue?
Incremental revenue refers to additional revenue generated by a particular strategy or campaign. In digital advertising, incremental revenue often refers to revenue added through implementing additional ad units like the Offerwall. Incremental revenue strategies are an essential component of a comprehensive app monetization plan. For example, a game developer may use In-App Purchases (IAPs), interstitial banner ads, rewarded video ads, and Offerwall ads to maximize their overall revenue.