Mobile Measurement Partner (MMP)
What is a Mobile Measurement Partner (MMP)?
A Mobile Measurement Partner (MMP) is a third party platform that helps mobile app developers and marketers to track, measure, and analyze the performance of their campaigns across various digital channels.
Mobile app developers and marketers partner with MMPs to find out how their campaigns perform across various digital channels, ad networks, and agencies. Through measurement, mobile app developers and marketers can maximize return on ad spend (ROAS).
Is Adscend Media Integrated With MMPs?
Adscend Media is integrated with and supports all major MMPs, including Appsflyer, Singular, and Adjust. If you’re looking to acquire users for your app or free-to-play (F2P) game via rewarded advertising, we can help. Contact us to learn more.