User Acquisition
What is User Acquisition?
User acquisition refers to the process of acquiring new users to an app, game, or website. In rewarded user acquisition, advertisers can specify a single action or a series of actions that reward users, deepening their engagement with the brand and driving a higher return on ad spend (ROAS).
What is Rewarded User Acquisition?
Rewarded user acquisition is a strategy where users are rewarded for engaging with an ad on an app, game, or website in exchange for a reward. Rewarded user acquisition is often used by free-to-play (F2P) games, fintechs, e-commerce brands, national brands, and other performance-based advertisers to drive high quality users. By working on a performance based model, rewarded user acquisition enables unique campaigns like multi-event campaigns, cost per engagement (CPE), or other cost per action (CPA) campaigns.
Why is User Acquisition Important?
User acquisition is important because it drives growth and revenue by expanding an advertiser’s user base. For apps and games, a strong user acquisition strategy is often the difference between success and failure. Rewarded user acquisition adds an extra layer of effectiveness by attracting users who are motivated to engage, leading to better retention and ultimately higher lifetime value (LTV).
If you’re interested in learning more about how Adscend Media can help you with rewarded user acquisition, contact us.