Virtual Currency
What is Virtual Currency?
Virtual currency refers to a type of digital currency that can be used within a specific app, game, or website. Virtual currency is typically earned through rewarded advertising or purchased by users through in-app purchases (IAPs). Virtual currency is used by a broad number of apps, games, and websites regardless of niche.
Often, publishers and developers with virtual currency will integrate rewarded ad units like the Offerwall to increase revenue and boost retention.